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Key Signs It Is Time To Stop Selling
Key learning outcomes: Recognise the verbal and non-verbal signs that indicate a potential buyer may proceed with a sale. Understand that signs of an imminent sale may be subtle. Acknowledge the benefits of listening carefully to the potential buyer and not focusing only on your sales pitch. Develop strategies for dealing with potential customers’ objections.…
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Make The First Seven Days Count
Key learning outcomes: Recognise that a well thought-out induction program will ensure a smooth and rewarding transition for new employees. Show empathy and build rapport in an employee’s early days in your business. Develop a detailed activity plan so new employees don’t feel uncertain or anxious. Use the probation period as an opportunity to regularly…
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Free Article – Managing Your Online Profile
Key learning outcomes: Acknowledge that your business needs an effective physical and online presence. Conclude that the more effort and money that is invested in your business’s website, the more customers will want to do business with you. Learn about the importance of search engine optimisation in maximising your business opportunities. Develop a social media…
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Ten C’s of Supplier Evaluation
Key learning outcomes: Describe the evaluation methodology devised by Ray Carter in 1995. Apply the 10 C’s whenever you change or appoint a supplier for your business. Understand the importance of researching potential suppliers before entering into agreements. Recognise that low cost and high quality may not go hand in hand. Article: Choosing between suppliers…
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The OODA Loop
Key learning outcomes: Learn about the four stages of the model – observe, orient, decide and act. Acknowledge the impact of the information-gathering process on the decisions you make. Explain why people may interpret information differently. Demonstrate the benefits of resolving situations swiftly. Article: The OODA (observe, orient, decide and act) loop is a proven…
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Negotiation Styles
Key learning outcomes: Recognise that we engage in negotiation in our day-to-day lives, in both a professional and personal context. Distinguish between win–win and loss–loss outcomes in negotiations. Learn about the five styles of negotiation and the typical situations when each is used. Explain how the desire to maintain a relationship or to achieve a…
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Goal Tracking Systems
Key learning outcomes: Learn that regular assessment of your progress in achieving goals will ensure you stay on track. Develop time frames to ensure goals are effective. Understand the benefits of a numerical tracking system to provide a clear view of progress in achieving your goal. Recognise the value of an attributes tracking system when…
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How To Avoid Procrastination
Key learning outcomes: Acknowledge the disadvantages of procrastination, including reduced productivity and increased stress levels. Differentiate between procrastination due to lack of motivation and due to lack of skills. Apply a range of preventative tools such as minimising distractions and rewarding yourself for completed tasks. Recognise the benefits of signing up an accountability buddy. Article:…
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The Pomodoro Technique
Key learning outcomes: Understand how the pomodoro technique can increase your ability to focus and your productivity. Learn about the benefits of breaking down large tasks into smaller portions. Conclude that grouping your outstanding tasks will maximise the output for each “pomodoro”. Develop strategies for managing distractions so as to improve your workflow. Article: Time…
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The Marketing Mix – The Four P’s of Marketing
Key learning outcomes: Establish that the marketing department has a key role in a business’s success or failure. Recognise that a new product or service should be designed with customers’ needs and preferences in mind. Acknowledge the importance of a pricing strategy that considers value for the customer and the opportunities for discounting. Identify the…