-
Blue Ocean Strategy
Key Learning Outcomes Learn about the “Blue Ocean Strategy” and the benefits it offers your business. Delivering products and services in unique ways, rather than adopting new technology, may win you new clients and increase your market share. Understand the importance of identifying new product markets and offering products that represent value for your customers.…
-
Free Article – Perception is Reality
Key Learning Outcomes Recognise your business is assessed according to what is perceived by your customers, or potential customers, to be reality. Learn that “street appeal” is crucial when seeking new business. Illustrate how, as a business owner, you can invest in the physical presentation of your business premises and your personal presentation to boost…
-
Benefit Selling
Key Learning Outcomes Distinguish between the features and benefits of a product or service. Develop responses to your customers’ questions, such as “what’s in it for me?” Explain the benefits of your products or services, and provide supporting evidence. Learn to communicate the benefits of your products and services to customers. Article One of the…
-
The ‘So What?’ Test
Key Learning Outcomes Understand that your customers are your business’s main priority. Determine what your customers want and why they buy from your business. Identify your products’ and services’ points of difference and assess if they pass the “so what?” test. Obtain some tips for passing the “so what?” test from our scenarios and examples.…
-
Stand Out Client Contact
Key Learning Outcomes Recognise that to stand out in a competitive environment, your business needs to be offering something unique, and you need to offer it in a consistent fashion. Learn the importance of conducting activities regularly and on time to strengthen your client contact. Identify unique ideas for client contact that set you apart…
-
Surprise and Delight
Key Learning Outcomes Recognise that enhancing the customer experience will increase the likelihood of earning repeat or referral business. Learn some tips for delivering good service to your customers. Understand the consumer’s power and their ability to readily communicate a positive or negative experience. Practise our three-step exercise to capitalise on opportunities to surprise and…