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Database VS Clientbase
Key learning outcomes: Discover if you have a database or a clientbase. Learn about the benefits of maintaining good quality customer contacts. Establish that occasional, engaging communication is more productive than frequent, irrelevant communication. Recognise that a clientbase should be regularly reviewed and updated. Article: Over the past 10 years or so, collecting customer information…
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Stand Out Client Contact
Key Learning Outcomes Recognise that to stand out in a competitive environment, your business needs to be offering something unique, and you need to offer it in a consistent fashion. Learn the importance of conducting activities regularly and on time to strengthen your client contact. Identify unique ideas for client contact that set you apart…
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Client Nurture Program
Key Learning Outcomes Learn about how an effective nurture program can turn prospects into loyal clients. Understand that in a successful client nurture program, communication adds value to the client relationship, if carried out consistently. Recognise that both verbal and non-verbal communication, two-way communication and using a variety of forms of contact are vital in…
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Client Nurture Model
Key Learning Outcomes Identify the need to guide your clients in their journey from being a prospect to becoming a client. Apply our client nurture model to your business to distinguish between a prospect and a client. Recognise the three stages of the client nurture model: superficial relationship, mid-level relationship and high-level relationship. Use our…
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Free Article – Introduction to Client Nurture
Key Learning Outcomes Understand the importance of working to retain your clients and building on your existing business. Recognise that the more detailed your client information, the better your client nurture. Learn that a potential market can be broken down into four sectors: 100% loyal to your business, “open to adoption”, not loyal to anyone…
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Surprise and Delight
Key Learning Outcomes Recognise that enhancing the customer experience will increase the likelihood of earning repeat or referral business. Learn some tips for delivering good service to your customers. Understand the consumer’s power and their ability to readily communicate a positive or negative experience. Practise our three-step exercise to capitalise on opportunities to surprise and…