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Driving Forces for Change
Key learning outcomes: Learn that the impetus for change in a business may be internal or external forces. Identify the benefits of anticipating and preparing for change. Recognise that changes may be positive or negative, and you may or may not have control over these changes. Acknowledge that responding and adapting to change will ensure…
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Finding Your Niche
Key learning outcomes: Identify niche market opportunities. Recognise the importance of carrying out in-depth research on customer needs and the competition. Learn how to make the most from your areas of knowledge and expertise Identify opportunities to promote your business. Article: Business is becoming more and more competitive across most industries. These days you are…
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The Most Dangerous Words In Business
Key learning outcomes: Learn how to avoid the traps that will stop you from moving your business forward. Recognise that technology can create a point of difference for your business. Implement a mindset of continual improvement. Create a work environment that welcomes and nurtures new ideas and innovation. Article: “Because we have always done it…
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Are You Social Enough?
Key learning outcomes: Learn that an effective social media strategy will require detailed research on your target audience. Develop online content that will win over your potential clients. Identify tools for monitoring the success of your social media campaign. Recognise that an investment in advertising on social media sites may boost the impact of your…
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Closing The Deal
Key learning outcomes: Acknowledge that even the most professional salespeople can find it difficult to close a deal. Determine that a potential customer expects a salesperson to ask for the business. Establish the importance of asking confirming or mini closing questions during a sales presentation. Recognise that salespeople can learn more from their losses than…
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The Balanced Scorecard
Key learning outcomes: Learn how the balanced scorecard enables the assessment of a company’s future performance. Describe the four perspectives that are measured – financial, customer, business processes, and learning and growth. Understand that when using this tool, a company devises objectives, measures, targets and initiatives for each perspective. Implement the balance scorecard in your…
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Free Article – Top 10 Tips For a Fast Start To 2015
Key learning outcomes: Understand the importance of making and implementing your plans early in the New Year. Develop clear and defined goals and an accompanying roadmap to help you to achieve the goals. Adopt the SWOT analysis tool to pinpoint opportunities and threats, and recognise the value of regularly upgrading your skills. Establish the importance…
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Database VS Clientbase
Key learning outcomes: Discover if you have a database or a clientbase. Learn about the benefits of maintaining good quality customer contacts. Establish that occasional, engaging communication is more productive than frequent, irrelevant communication. Recognise that a clientbase should be regularly reviewed and updated. Article: Over the past 10 years or so, collecting customer information…
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Free Article – Top 10 Tips For Success in Retail
Key learning outcomes: Demonstrate the value of conducting market research prior to a product launch, creating a business plan and differentiating your business from the competition. Recognise the impact of your business’s location on its success. Understand the benefits and pitfalls of diversification. Conclude that the customer is your livelihood – so treat them well!…
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Generation Ladder
Key learning outcomes: Learn to use the generation ladder to pinpoint the sources of your most valuable customers. Determine your rate of conversion of opportunities into new customers. Analyse the different sources of customers and seek ways to improve conversion rates for each source. Create an action plan to increase the number of new paying…