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Market Identification
Key Learning Outcomes Understand the need to collect as much knowledge and information on your potential market as possible during the business planning process. Use industry and government data combined with your own client and sales records to build a profile on your potential market. Learn how to analyse market information to allow for more…
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Market Share Analysis
Key Learning Outcomes Recognise that in order to increase revenue you can increase your share of the market, increase revenue from your existing share or generate income from new markets. Determine your market share in order to establish a baseline when completing a strategic plan for your business. Learn how to measure and analyse your…
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Milestone Schedule
Key Learning Outcomes Learn that a milestone schedule maps out the key deliverables in a plan or project. Compile a milestone schedule that will help to keep you or your business or team accountable. Build a milestone schedule as part of the business planning process using the case study business as a guide. Recognise the…
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Point of Difference
Key Learning Outcomes Learn to respond to questions from prospective clients such as “why should I do business with you?” Differentiate your business from your competition through uniqueness, superiority or price. Analyse current points of difference to see if they still hold true as time moves on. Refer to the case study business for examples…
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Quick Wins
Key Learning Outcomes Learn that a quick win can have a high impact on your business and can be implemented with relative ease. Train your team to be solution-driven and on the lookout for quick wins. Break large projects down into quick-win activities to increase your implementation and speed up progress. Avoid spending time on…
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SWOT Analysis
Key Learning Outcomes Learn that a SWOT analysis will identify the strengths, weaknesses, opportunities and threats for your business. Understand that a SWOT analysis can be effective when looking at an entire business, a business unit, a project or your personal life. Perform a SWOT analysis to identify areas of opportunity out of your strengths…
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Work Plan
Key Learning Outcomes Recognise that a well-constructed work plan is the first step in turning ideas into action. Learn to build a work plan that outlines what is going to be done and how your goals are going to be achieved. Use the case study business to gather ideas on enhancing your work plan. Implement…
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80:20 Rule – The Pareto Principle
Key Learning Outcomes Learn about this well-known business principle, the Pareto principle, which originated in the 1800s and still has valuable applications in business today. Investigate why, for example, 20% of your wardrobe gets 80% of the wear or 80% of your productivity will come from 20% of your activities. Recognise that the key is…
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Goals and Objectives
Key Learning Outcomes Develop clear and well-defined goals to help you set the direction for your business and to ensure you and your team work towards a common purpose. Understand that when goal-setting, you can dare to dream big at the beginning as you can always fine tune goals during the planning process. Learn how…
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Competitive Analysis
Key Learning Outcomes Understand that a competitive analysis looks at your own business and your competition against a standard set of criteria. Recognise that valuable insights and opportunities can be identified through a competitive analysis. Learn how to objectively analyse the data and use it to gain a competitive advantage. Apply the Absolute Best template…