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Free Article – Hiring New Employees
Key Learning Outcomes Understand the value of developing sound human resources systems when striving for increased staff efficiency and productivity. Recognise that hiring the wrong person can potentially harm your business in terms of lost productivity, income, clients and valuable employees. Use our guide to implement a hiring strategy in your business. Learn about the…
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Employee Engagement
Key Learning Outcomes Identify your employees that are “engaged” or emotionally connected to your business and its vision, and have a positive impact on the bottom line. Outline the results of studies on employee engagement conducted in several countries. Learn about the “ten C’s of employee engagement” devised by Crim and Seijts in 2006. Understand…
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Listening Skills
Key Learning Outcomes Distinguish between listening and hearing. Recognise that skilled listening is a desirable trait in business leaders and managers. Identify the benefits of effective listening for both your business and your personal life. Practise our tips for becoming an effective and active listener. Article “Most people do not listen with the intent to…
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Stand Out Client Contact
Key Learning Outcomes Recognise that to stand out in a competitive environment, your business needs to be offering something unique, and you need to offer it in a consistent fashion. Learn the importance of conducting activities regularly and on time to strengthen your client contact. Identify unique ideas for client contact that set you apart…
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Client Nurture Program
Key Learning Outcomes Learn about how an effective nurture program can turn prospects into loyal clients. Understand that in a successful client nurture program, communication adds value to the client relationship, if carried out consistently. Recognise that both verbal and non-verbal communication, two-way communication and using a variety of forms of contact are vital in…
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Client Nurture Model
Key Learning Outcomes Identify the need to guide your clients in their journey from being a prospect to becoming a client. Apply our client nurture model to your business to distinguish between a prospect and a client. Recognise the three stages of the client nurture model: superficial relationship, mid-level relationship and high-level relationship. Use our…
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Persuasion
Key Learning Outcomes Understand that persuasion is a tool for promoting an idea, service or product, to influence specific behaviour or during negotiations. Recognise the importance of credibility which can be developed from knowledge, experience, trust and ethical behaviour. Develop your questioning and active listening skills so you are clear on the potential customer’s needs.…
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Six Principals of Influence
Key Learning Outcomes Describe the law of reciprocity as it applies to your business. Determine that people will generally honour a commitment whether oral or in writing. Understand the concept of “social proof” or evidence that other customers are using or buying the same product or service. Learn that building rapport with your customers will…
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Critical Risk Analysis
Key Learning Outcomes Recognise that there is risk in everything we do in life and the key is to manage it. Learn how to identify and measure the risk factors in your business plan. Look for areas that could hinder your success and work to find solutions and adopt control measures. Understand both the internal…
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Gap Analysis
Key Learning Outcomes Implement a gap analysis that will allow you to identify the desired outcome of a business, idea or project, the current reality and assess if there is a gap between the two. Use the gap analysis tool in your business or personal life when you feel there is a need for change.…