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Mind Mapping
Key Learning Outcomes Recognise that this centuries-old tool is still widely used in business and education. Understand how mind maps are used to summarise notes, problem-solving, and for clarifying and brainstorming ideas. Practise using the tool, guided by our description of each step. Learn about how we use technology when we brainstorm with our team…
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Working in Teams
Key Learning Outcomes Recognise that a team should have common purpose. Differentiate between a “working group” and a “team”. Understand the characteristics of an effective team. Recognise the benefits of a high-performing and effective team for your business. Article In their Harvard Business Review article, “The discipline of teams”, experts Jon Katzenbach and Douglas Smith…
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Benefit Selling
Key Learning Outcomes Distinguish between the features and benefits of a product or service. Develop responses to your customers’ questions, such as “what’s in it for me?” Explain the benefits of your products or services, and provide supporting evidence. Learn to communicate the benefits of your products and services to customers. Article One of the…
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Boston Matrix
Key Learning Outcomes Learn about the Boston Matrix, one of the best-known business strategy models, developed by Bruce Henderson of Boston Consulting Group in 1970. Benefit from breaking down your business into strategic business units to allow for more detailed analysis and better decision-making. Use Henderson’s model to analyse your business to ensure you are…
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Free Article – Working On Versus Working In The Business
Key Learning Outcomes Understand the difference between working on versus working in the business. Recognise that when you work in your business you are dealing with customers, doing the accounts or producing the products to be sold. Recognise that when you work on your business you are developing strategic and expansion plans, and identifying new opportunities.…
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Introduction to Business Strategy
Don’t get left behind! If your business operating today the same as it did 6 or 12 months ago it is at serious risk Leave nothing to chance – use this section of the website to create a bright future for your business Learn how to create a business plan that will ensure long term…
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Reward and Recognition
Key Learning Outcomes Understand how a reward and recognition strategy can have an impact on your business’s productivity and profitability. Distinguish between “rewards” and “recognition” programs. Ensure that a reward program is based on your business’s goals, the target levels are appropriate and the program is clearly communicated to your team. Learn about the different…
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How to Complain and Get Results
Key Learning Outcomes Recognise that if you have to make a complaint, the way that you do it will have an impact on the results you achieve. Learn about the benefits of directing your complaint to the most senior person in an organisation, monitoring the timing of your complaint and using a positive and light…
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Action Plan
Key Learning Outcomes Learn how to avoid the trap of having so many things to do that nothing gets done. Create an action plan to enhance your ability to implement new ideas and strategies. Implement three key ideas every 30 days to ensure that you and your business are always moving forward. Develop habits that…
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Activity Log
Key Learning Outcomes Learn about the benefits of recording the time you spend on both low-value and high-value activities so you can ultimately increase your productivity. Apply our four-step process for completing an activity log. Identify your low-value activities that should be delegated or are time wasters. Recognise the areas of your business where you…