Category: Business Strategy

  • Financial

    Key Learning Outcomes Recognise that the more knowledge you gain on the financial performance of your business, the more strategic your planning will be. Refer to your business’s goals to determine the type of financial information you require. Examine your business’s profitability and learn how to identify areas where you can increase revenue. Use the…

  • Critical Risk Analysis

    Key Learning Outcomes Recognise that there is risk in everything we do in life and the key is to manage it. Learn how to identify and measure the risk factors in your business plan. Look for areas that could hinder your success and work to find solutions and adopt control measures. Understand both the internal…

  • Gap Analysis

    Key Learning Outcomes Implement a gap analysis that will allow you to identify the desired outcome of a business, idea or project, the current reality and assess if there is a gap between the two. Use the gap analysis tool in your business or personal life when you feel there is a need for change.…

  • Market Identification

    Key Learning Outcomes Understand the need to collect as much knowledge and information on your potential market as possible during the business planning process. Use industry and government data  combined with your own client and sales records to build a profile on your potential market. Learn how to analyse market information to allow for more…

  • Market Share Analysis

    Key Learning Outcomes Recognise that in order to increase revenue you can increase your share of the market, increase revenue from your existing share or generate income from new markets. Determine your market share in order to establish a baseline when completing a strategic plan for your business. Learn how to measure and analyse your…

  • Milestone Schedule

    Key Learning Outcomes Learn that a milestone schedule maps out the key deliverables in a plan or project. Compile a milestone schedule that will help to keep you or your business or team accountable. Build a milestone schedule as part of the business planning process using the case study business as a guide. Recognise the…

  • Point of Difference

    Key Learning Outcomes Learn to respond to questions from prospective clients such as “why should I do business with you?” Differentiate your business from your competition through uniqueness, superiority or price. Analyse current points of difference to see if they still hold true as time moves on. Refer to the case study business for examples…

  • Quick Wins

    Key Learning Outcomes Learn that a quick win can have a high impact on your business and can be implemented with relative ease. Train your team to be solution-driven and on the lookout for quick wins. Break large projects down into quick-win activities to increase your implementation and speed up progress. Avoid spending time on…

  • SWOT Analysis

    Key Learning Outcomes Learn that a SWOT analysis will identify the strengths, weaknesses, opportunities and threats for your business. Understand that a SWOT analysis can be effective when looking at an entire business, a business unit, a project or your personal life. Perform a SWOT analysis to identify areas of opportunity out of your strengths…

  • Work Plan

    Key Learning Outcomes Recognise that a well-constructed work plan is the first step in turning ideas into action. Learn to build a work plan that outlines what is going to be done and how your goals are going to be achieved. Use the case study business to gather ideas on enhancing your work plan. Implement…