-
Driving Forces for Change
Key learning outcomes: Learn that the impetus for change in a business may be internal or external forces. Identify the benefits of anticipating and preparing for change. Recognise that changes may be positive or negative, and you may or may not have control over these changes. Acknowledge that responding and adapting to change will ensure…
-
Finding Your Niche
Key learning outcomes: Identify niche market opportunities. Recognise the importance of carrying out in-depth research on customer needs and the competition. Learn how to make the most from your areas of knowledge and expertise Identify opportunities to promote your business. Article: Business is becoming more and more competitive across most industries. These days you are…
-
The Most Dangerous Words In Business
Key learning outcomes: Learn how to avoid the traps that will stop you from moving your business forward. Recognise that technology can create a point of difference for your business. Implement a mindset of continual improvement. Create a work environment that welcomes and nurtures new ideas and innovation. Article: “Because we have always done it…
-
Are You Social Enough?
Key learning outcomes: Learn that an effective social media strategy will require detailed research on your target audience. Develop online content that will win over your potential clients. Identify tools for monitoring the success of your social media campaign. Recognise that an investment in advertising on social media sites may boost the impact of your…
-
Business Success Quiz
Statistics show that a vast majority of small to medium sized businesses do not survive beyond five years. It is important to understand that owning and running a business can be a rewarding and wonderful experience but it is not for everyone and it is not the easy option. To increase your chance of success,…
-
Free Article – Top 10 Tips for Successful Business Planning
Key learning outcomes: Recognise the benefits for your business of business planning, such as increased productivity and profitability. Establish the importance of involving your team in the business planning process to improve employee engagement and motivation. Conclude that detailed research and analysis of the market and your competitors is paramount in successful business planning. Understand…
-
Core Values
Key learning outcomes: Recognise that core values set the standard of behavior for your business and its employees. Distinguish between “espoused” and “enacted” values. Learn that shared or agreed values will contribute to your business’s or team’s success. Establish a process for embedding agreed core values in your business’s day-to-day operations. Article: What are core…
-
The Marketing Mix – The Four P’s of Marketing
Key learning outcomes: Establish that the marketing department has a key role in a business’s success or failure. Recognise that a new product or service should be designed with customers’ needs and preferences in mind. Acknowledge the importance of a pricing strategy that considers value for the customer and the opportunities for discounting. Identify the…
-
The Balanced Scorecard
Key learning outcomes: Learn how the balanced scorecard enables the assessment of a company’s future performance. Describe the four perspectives that are measured – financial, customer, business processes, and learning and growth. Understand that when using this tool, a company devises objectives, measures, targets and initiatives for each perspective. Implement the balance scorecard in your…
-
Free Article – Top 10 Tips For Success in Retail
Key learning outcomes: Demonstrate the value of conducting market research prior to a product launch, creating a business plan and differentiating your business from the competition. Recognise the impact of your business’s location on its success. Understand the benefits and pitfalls of diversification. Conclude that the customer is your livelihood – so treat them well!…