-
Listening Skills
Key Learning Outcomes Distinguish between listening and hearing. Recognise that skilled listening is a desirable trait in business leaders and managers. Identify the benefits of effective listening for both your business and your personal life. Practise our tips for becoming an effective and active listener. Article “Most people do not listen with the intent to…
-
Persuasion
Key Learning Outcomes Understand that persuasion is a tool for promoting an idea, service or product, to influence specific behaviour or during negotiations. Recognise the importance of credibility which can be developed from knowledge, experience, trust and ethical behaviour. Develop your questioning and active listening skills so you are clear on the potential customer’s needs.…
-
Six Principals of Influence
Key Learning Outcomes Describe the law of reciprocity as it applies to your business. Determine that people will generally honour a commitment whether oral or in writing. Understand the concept of “social proof” or evidence that other customers are using or buying the same product or service. Learn that building rapport with your customers will…
-
Point of Difference
Key Learning Outcomes Learn to respond to questions from prospective clients such as “why should I do business with you?” Differentiate your business from your competition through uniqueness, superiority or price. Analyse current points of difference to see if they still hold true as time moves on. Refer to the case study business for examples…