Key Learning Outcomes Implement a gap analysis that will allow you to identify the desired outcome of a business, idea or project, the current reality and assess if there is a gap between the two. Use the gap analysis tool in your business or personal life when you feel there is a need for change.…

Key Learning Outcomes Understand the need to collect as much knowledge and information on your potential market as possible during the business planning process. Use industry and government data  combined with your own client and sales records to build a profile on your potential market. Learn how to analyse market information to allow for more…

Key Learning Outcomes Recognise that in order to increase revenue you can increase your share of the market, increase revenue from your existing share or generate income from new markets. Determine your market share in order to establish a baseline when completing a strategic plan for your business. Learn how to measure and analyse your…

Key Learning Outcomes Learn that a SWOT analysis will identify the strengths, weaknesses, opportunities and threats for your business. Understand that a SWOT analysis can be effective when looking at an entire business, a business unit, a project or your personal life. Perform a SWOT analysis to identify areas of opportunity out of your strengths…

Key Learning Outcomes Understand that a competitive analysis looks at your own business and your competition against a standard set of criteria. Recognise that valuable insights and opportunities can be identified through a competitive analysis. Learn how to objectively analyse the data and use it to gain a competitive advantage. Apply the Absolute Best template…