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Maslow’s Hierarchy of Needs
Key Learning Outcomes Learn about the well-known theory of motivation developed by Abraham Maslow in 1943, and how it can be applied to your business. Outline Maslow’s five categories or hierarchy of primary needs. Explain how you can apply the theory to your business so that your team is encouraged to meet their potential. Recognise…
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Job Design
Key Learning Outcomes Recognise that a job needs to be structured so it motivates and engages an employee. Learn about the five key job characteristics. Identify employees’ three core psychological states: meaningfulness, responsibility and knowledge of results. Adopt our job design strategies to enhance employee motivation. Article Job design is about how to build a…
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Employee Engagement
Key Learning Outcomes Identify your employees that are “engaged” or emotionally connected to your business and its vision, and have a positive impact on the bottom line. Outline the results of studies on employee engagement conducted in several countries. Learn about the “ten C’s of employee engagement” devised by Crim and Seijts in 2006. Understand…
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Persuasion
Key Learning Outcomes Understand that persuasion is a tool for promoting an idea, service or product, to influence specific behaviour or during negotiations. Recognise the importance of credibility which can be developed from knowledge, experience, trust and ethical behaviour. Develop your questioning and active listening skills so you are clear on the potential customer’s needs.…
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Six Principals of Influence
Key Learning Outcomes Describe the law of reciprocity as it applies to your business. Determine that people will generally honour a commitment whether oral or in writing. Understand the concept of “social proof” or evidence that other customers are using or buying the same product or service. Learn that building rapport with your customers will…