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Finding Your Niche
Key learning outcomes: Identify niche market opportunities. Recognise the importance of carrying out in-depth research on customer needs and the competition. Learn how to make the most from your areas of knowledge and expertise Identify opportunities to promote your business. Article: Business is becoming more and more competitive across most industries. These days you are…
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Free Article – Case Study – Communication Is The Key
Key learning outcomes: Learn that communication is essential in addressing problems and enables a customer to modify their expectations. Adopt a policy of always delivering what is promised to a customer. Recognise that honesty is the key in any service. Acknowledge that first impressions are lasting impressions. Article: It is a simple fact that not…
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Free Article – Case Study – Great Expectations
Key learning outcomes: Learn that personalised customer service is an essential ingredient for repeat business. Describe the relationship between your level of service and your customers’ expectations. Develop strategies for delivering outstanding customer experiences. Recognise that improving the customer experience does not necessarily involved spending money. Article This case study outlines the customer’s experience of…