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Six Principals of Influence
Key Learning Outcomes Describe the law of reciprocity as it applies to your business. Determine that people will generally honour a commitment whether oral or in writing. Understand the concept of “social proof” or evidence that other customers are using or buying the same product or service. Learn that building rapport with your customers will…
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Free Article – Introduction to Client Nurture
Key Learning Outcomes Understand the importance of working to retain your clients and building on your existing business. Recognise that the more detailed your client information, the better your client nurture. Learn that a potential market can be broken down into four sectors: 100% loyal to your business, “open to adoption”, not loyal to anyone…
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Surprise and Delight
Key Learning Outcomes Recognise that enhancing the customer experience will increase the likelihood of earning repeat or referral business. Learn some tips for delivering good service to your customers. Understand the consumer’s power and their ability to readily communicate a positive or negative experience. Practise our three-step exercise to capitalise on opportunities to surprise and…